In 1987, Ebrahim Suleman, who had immigrated from his home in Tanzania, Africa, was running two successful camera and photo finishing stores in the Toronto area. As his business was growing however, he felt something was missing.
Driving on Bloor St West one day, he passed Bloor Cycle, at the time Canada’s largest bicycle store. At that moment something clicked. An avid cyclist himself from his youth, he had found what was missing Armed with a love of cycling, and an entrepreneurial spirit, Ebrahim opened Broadway Cycle at Bloor and Dufferin.
Running the store proved to be more of a challenge than first anticipated. After Broadway had opened Bloor West had become the hub of cycling in Toronto. By 1989, there were FIVE stores located between Dufferin and Landsdowne, and Broadway was the smallest and least experienced of the bunch. We did not have the selection that the big stores had, and we did not have the buying power to make our store competitive price wise—It was at this tough time the culture of our store was born.
When facing our competition there were many factors we could not change. The one aspect we did have control over was the quality of our service. The mandate of the store became simple–every customer is to be treated like a family member. Broadway may not have had every item on the market, but you know that if you were in a jam and needed your bike fixed for work the next day they would accommodate you.
Broadway may not have had every item on the market, but you know that if you were in a jam and needed your bike fixed for work the next day they would accommodate you.
If you were having issues with your bicycle, that even after taking it in for service at another store, you could go to Broadway, and get a thorough and honest diagnosis. People who came in shopping for a bicycle, were given presentations about product that truly met their needs.
Word began to spread and the family started to grow. After a few years the small store from no where became a major thorn in the sides of the big stores. Today over 20 years later, of those original five stores, only Broadway Cycle is still in business.
In 1994, the business expanded and Ebrahim’s son, Aarif opened Bike Depot in Thornhill, Ontario. Business immediately took off. Having learned the lessons from Broadway Cycle, Bike Depot was able to quickly establish itself as one of the market leaders north of the city. When we began our beginnings were humble to say the least. Over 20 years later however, both stores have become the established fixtures in the Toronto cycling scene.
Broadway Cycle has moved into a new facility with three times the square footage of our original store and Bike Depot went through a major renovation adding a second floor showroom.
Partnering with major brands that share our passion like Specialized, Cannondale, BMC, Raleigh, Bianchi and the No.22 we have the products to meet all of your cycling needs. Our fitting department is certified by Specialized as a BG Fit center, and our service department is one of the most respected in the city.